I care deeply about people, and about building experiences that make their lives better. Good design, to me, is about more than solving problems — it’s about creating tools that empower, delight, and make people feel good about using them.

That belief has shaped my journey as a designer, most recently through my deep focus on AI-first experiences. I’ve been working at the intersection of design and AI, exploring how this technology can elevate human potential — helping people work smarter, create more freely, and collaborate with greater confidence.

I approach design hands-on, working closely with engineering to shape products from the ground up, from code to the UI layer. I believe in quality iterations that raise the bar each cycle, in reducing as much as adding, and in seeing the product as a whole system rather than isolated parts. I often challenge the status quo — inspired by Pep Guardiola’s philosophy in football — because I believe continuous improvement is the only path to excellence.

Beyond the pixels, I lead by mentoring, strengthening design culture, and embodying a growth mindset. I learn by doing, adapt quickly, and push myself and my teams to evolve with every project.

Outside of work, I’m a husband, dad to a curious toddler, and human to a loyal dog. Chess is my quiet refuge, where I relax and sharpen my strategic thinking. I’m a devoted Manchester City fan, I love watching Formula 1 with my wife (who often teaches me the finer points of racing strategy), and I tinker with side projects like (vibe coding) — small, joyful experiments that make everyday work a little better.

What drives me is simple: designing with care, elevating the people and teams around me, and creating tools that help others feel more capable, creative, and inspired.