Making chemicals easy!
Opportunity
Large chemical distribution company, focusing on small, medium, and large clients for their chemical needs, faced challenges in efficiently distributing chemicals to their customers. They desired to increase their sales and reduce call volume. The underlying intention was to become an industry leader by offering customers more efficient way to buy products, manage accounts, and enrich interaction with the customers.
Vision
We painted a full picture for the client, that involved not only a B2B website that was responsive, but also solutions around operations and inventory management. As a first step in this iterative journey, we moved transactions from phone to online, provided a platform for inventory managers to place and manage orders more seamlessly and efficiently, and nurtured a culture of design thinking at the client organization for realizing the full picture.